Ryan Reynolds on the 100% Electric Nissan Leaf

Autumnal Films founder Christian O’Toole directed this spot for the launch of “Innovation for Endurance,” an integrated fitness marketing program. Actor and environmental activist Ryan Reynolds came to the program to support the Nissan LEAF, Nissan’s 100% electric vehicle. His involvement with “Innovation for Endurance” included digital and print creative, and videos for the “Innovation for Endurance” Facebook community page and the Nissan brand Facebook page.